Case Studies
QUEST DIAGNOSTICS
This PrideFest activation came to life as a call-to-action for supporters and allies of the LGBTQIA+ community.
The Shape the World booth served as the backdrop for a life-size statue/monument - “The Quest Aura” - that paid tribute to LGBTQIA+ champions committed to health, wellness and equality.
A big hit with festival goers, it attracted in excess of 25k visitors and generated over 10K tweets. Key partners included UN Free & Equal, Google VR and Oxygen’s Prancing Elite.
ACT III PRODUCTIONS
For the 40th Anniversary of groundbreaking TV sitcom The Jeffersons, Norman Lear was honored by Morehouse College President John Silvanus Wilson and the Atlanta Mayor’s Office.
Norman joined college academic leaders and Atlanta-based celebrities Usher, Will Packer, Reuben Canon and noted actors from his classic sitcoms: Kim Fields, Jasmin Guy, Keisha Knight-Pulliam and Marla Gibbs in a candid conversation about TV’s impact on race and equality in America. The program included re-imagined scenes from iconic Jeffersons episodes, staged before a live audience of over 300 guests including Morehouse, Spelman and CAU students and alum.
The day-long tribute included screenings, a media tour and a private VIP reception at the Morehouse College President's residence honoring Norman and Marla for her celebrated role as Florence in The Jeffersons.
Partners included the Atlanta Film Commission and SONY.
UNITED NATIONS FOUNDATION
In an ongoing multi-year relationship as experiential agency for the United Nations Foundation, KontentFarm created social impact partnerships to screen and activate around Participant Media's film He Named Me Malala; Girl Rising from Academy Award-nominated director Richard E. Robbins ; and feature film Sold executive produced by Emma Thompson.
KF leveraged UN dignitaries and global advocates - namely Malala - to engage a core audience of 1,600 student delegates and educators at the annual UN Opening Ceremony and International Model UN Conferences for 3 years running.
Past partners include NatGeo Channel featuring a curated photo exhibit; an interactive Adobe Digital Art Project; brand sponsored educator workshops, receptions, socials and screening events by Caterpillar, Dasani, UPS and Girl Up Foundation.
GODIVA VODKA
Developed and implemented comprehensive brand PR launch: events, integrations and social media strategies to recruit new trials and brand loyalists. Implemented a year-round earned media news desk that generated millions of lifestyle/trade print & TV impressions during key selling windows. Created and managed a robust consumer/influencer social media strategy across all relevant platforms.
Partnered with A-list celebrities and luxury lifestyle brands to activate at national tentpoles and awards season events. Executed sampling strategy that consisted of pop-ups, gifting suites at Oscars, Grammys, Sundance, etc.
ALIZE
As Alize’s public relations AOR for 4 years, KF was charged with reinvigorating the brand by leveraging pop culture and music industry talent partnerships to create connection moments with millennials.
Notably, Wendy Williams & guests headlined a multi-city concert tour amplified by paid, earned, shared and owned media. Program drove sales +73% in concert markets, +20% in adjacent markets, generated 70MM+ media impressions.
Drove recruitment at scale with in-market immersive brand experiences, and influencer heavy sponsorship strategies.
FORD MOTOR COMPANY & LINCOLN MERCURY
Nine years leading national multicultural lifestyle Events & Public Relations for Ford Motor Company and its portfolio of brands including Lincoln Mercury & Jaguar Land Rover. Activations ranged from custom event experiences, sponsorships of major entertainment properties - Oscars to Superbowl to BET Awards and Essence Music Festival, product launches, product integrations in film/TV, and Corporate Communications.
Managed multi-year partnerships for key brand spokespersons – sports legend Earvin "Magic" Johnson, actor/artist Common, couture bridalwear designer Amsale.
Millions of impressions across automotive, advertising, business, lifestyle and entertainment media.